Hankook Tire Unveils Brand Film Capturing the Cutting-Edge Technology of Formula E

- Highlights the technological innovation of GEN3 Evo iON Race, framed through the lens of Hankook’s Formula E partnership
- Captures the role of Hankook, backed by advanced R&D infrastructure, in transforming motorsports through a visually striking film
- Deepens global motorsports fan engagement via official website, social media channels, and more

Seoul, Korea, April 15, 2025 — Global leading tire company Hankook Tire & Technology (Hankook Tire) has unveiled its latest creative piece inspired by the ABB FIA Formula E World Championship (hereafter Formula E)—the world’s premier all-electric racing series organized by the Fédération Internationale de l’Automobile (FIA).

This release marks the sixth collaborative brand film produced in partnership with Formula E. Among previous works, the video launched in July last year stood out for its high-octane visuals of Formula E race cars equipped with Hankook’s official electric racing tire, iON, and powered by top-tier supercar brand powertrains such as McLaren and Porsche. The film showcased cutting-edge speed and intensity of the race while reinforcing the global premium image of the unified Hankook brand across international markets.

The new film shifts the spotlight to the cutting-edge technologies driving the future of motorsports. Opening with sleek, cinematic visuals of Hankook Tire’s advanced R&D infrastructure—including the Geumsan Plant and the high-tech Hankook Technodome—the piece subtly conveys the top-tier performance of the GEN3 Evo iON Race tire, exclusively supplied for the Formula E World Championship.

The energy builds as the film transitions to high-speed racing scenes, featuring the GEN3 Evo iON Race in full action on a Formula E car. With a top speed of 322 km/h, the camera captures intense close-up shots of the driver’s focused gaze and the tire in motion, capturing the breathtaking pace and tension of the race. Visually striking sequences highlight the tire’s ability to maintain exceptional grip and precise handling even at extreme speeds, emphasizing its consistent performance in the most demanding conditions.

The film also features the slogan “ELECTRIFIED,” encapsulating Hankook’s cutting-edge technology in the global electric vehicle tire market. Paired with a composite logo, this visual identity reinforces Hankook’s premium brand positioning as the Official Partner of Formula E.

The brand film is set to be released across Hankook Tire’s official global platforms, including its website, YouTube, and Instagram channels. Through this multi-channel approach, the company aims to deepen engagement with global motorsports fans while sharing its technological leadership and future-focused brand philosophy.

Looking ahead, Hankook Tire continues to demonstrate its technological leadership in the electric vehicle era through a series of breakthrough achievements. These include its role as the exclusive supplier of electric racing tires for Formula E, the launch of iON—the world’s first full lineup of tires specifically developed for EVs—and the supply of original equipment tires for leading global EV models. Together, these milestones underscore the company’s competitive edge and growing influence in the evolving mobility landscape.